SRM...has "highly recommended" stamp on certain pics

So I was trying to decide who to see at SRM...by the way, they have a new website and I enjoy looking at the pics. I noticed that some pics have a stamp - HIGHLY RECOMMENDED. Does this make sense? Is this real or marketing? How do the ladies feel about this? How come that other MPA gets more marketing than me?

Then I looked at all the ladies with this stamp and the ladies without the stamp.

Camilla has no such stamp and Camilla offers...

SRM...has "highly recommended" stamp on certain pics